Reply.io Review

10 min read

Reply.io sits between basic cold email tools and enterprise platforms. It's capable without being overwhelming.

Strengths

Email, LinkedIn, and calls in one sequence. Reasonable pricing ($70-90/user/month). Good deliverability tools. Native integrations with major CRMs.

Weaknesses

LinkedIn automation is limited (like everyone—LinkedIn's API restrictions). Analytics less sophisticated than Outreach. UI can be clunky in spots.

Best For

Growing sales teams (5-30 reps). Companies wanting multichannel without enterprise complexity. Teams moving up from basic email tools but not ready for Outreach/Salesloft pricing.

Implementation Tips

Set up domain warming before sequences. Start with simple 3-step sequences. Use their deliverability testing. Connect CRM immediately—manual sync is painful.