Outreach.io Review

Outreach is the enterprise standard for sales engagement. It's powerful, expensive, and sometimes overkill.

What It Does Well

Sophisticated sequence logic. Deep Salesforce integration. Advanced analytics. AI features for email optimization. Enterprise-grade security and compliance.

The Downsides

Pricing starts around $100/user/month and goes up fast. Implementation requires dedicated effort. Overkill for teams under 10 reps. Steep learning curve.

Who Should Use It

Companies with 20+ SDRs. Complex sales processes requiring sophisticated sequencing. Organizations already deep in Salesforce. Teams needing enterprise compliance.

Alternatives to Consider

Salesloft: Similar capabilities, different UX. Apollo: Great if you also need data. Reply.io: Simpler, cheaper. Instantly: Budget option for cold email only.